Ordinary Fits was launched in Japan's denim hub, Kojima, Okayama.by designer and denim enthusiast, Makoto Kodama in 2008. Blending Japan's renowned history of premium denim craftsmanship with Makato's vision of producing modern timeless pieces, 'or Ordinary Fits'. Doing so with the aim of creating tomorrow's sought after vintage denim. A collection of 'Ordinary Fits' that are everything but.